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  <titleInfo>
    <title>Novas estratégicas de marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Mckenna, Regis.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Lisboa</placeTerm>
    </place>
    <publisher>Presença</publisher>
    <dateIssued>1990</dateIssued>
    <edition>1a ed</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">Por</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">tug</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">uês</languageTerm>
  </language>
  <note type="statement of responsibility">Regis Mckenna</note>
  <note>1990</note>
  <subject>
    <topic>Gestão de empresas</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Mercado</topic>
  </subject>
  <subject>
    <topic>Tecnologia de ponta</topic>
  </subject>
  <classification authority="udc">658.7 MCK no</classification>
  <identifier type="isbn">972-23-1247-2</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20231004121337.0</recordChangeDate>
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